Digital content distribution and mobile marketing company, Mondia, has announced the launch of a new entertainment platform Monsooq. The platform’s unique factor is its model where users pay only for the time they spend consuming content instead of a monthly subscription.
Monsooq does not require contracts or subscriptions, instead, new users receive 60 minutes’ worth of free access to content, after which pricing is set at R2 per 30 minutes of usage. The platform offers various types of content, from games, videos and music. “This unique time-based model allows consumers to buy entertainment time just as they would cellular airtime and use that time to consume any content they choose, including movies, series, games and music – all on a single, convenient, end-to-end entertainment platform,” says Mondia.
“Whether a consumer wishes to play a game for 30 minutes while commuting, or binge a new series for six hours, they are able to load that amount of time to their profile securely debit or credit card. And when their time ends, they simply top up with more,” adds the company.
Dr Amadeo Rahmann, Mondia CEO
Monsooq’s content will be localised and customised, with a minimum of 50% of local content offered alongside international content.
The platform has partnered with content providers such as Viva Nation TV, a music and lifestyle channel offering African and international video content; Wi-flix, an online streaming platform providing distinctive African & foreign content, TV channels, sports and over 20k hours of entertainment; EPIC ON, which provides the best of Bollywood and Esport Plus offering an array of exciting gaming content. In addition, Mondia will also feature their own entertainment services which include content from premium partners such as Universal Music, the world’s leading music company.
Monsooq is available in South Africa, with other markets like Egypt, Nigeria, Tunisia and Kenya to follow. To access the platform, simply click here